Synergy Marketing Technology
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Real estate marketing

Your listings. Your enquiries.
One clearer workflow.

Connect your property website with GA4 e-commerce measurement, Facebook catalog advertising, WhatsApp CRM and lead nurturing. A complete workflow, scoped around your agency’s existing systems.

Discuss your project See the workflow
Real estate marketing — illustrated workflow
WORKFLOW ILLUSTRATION
See it in context

Real projects.
A clearer picture.

Explore client work

Screenshots captured from public project websites; campaign artwork from MooneyBird’s published case study. Public websites demonstrate the visitor experience, not private backend features or a ready-made white-label package.

Specialist real estate marketing technology

From property discovery
to a nurtured lead.

Your website, listing data, advertising and WhatsApp follow-up can work as one connected journey. We design and implement the connections around your agency.

  1. 01

    Property website

    Give every listing a home.

    Bring your property details, photos, search and enquiry routes together on your own branded website.

  2. 02

    GA4 property analytics

    See which listings create interest.

    Adapt GA4 e-commerce measurement to property discovery: listing impressions, clicks and detail views, with enquiry actions tracked separately.

  3. 03

    Facebook property catalog

    Connect inventory to advertising.

    Structure listing data for a Facebook / Meta property catalog and support listing-based campaigns, with feed updates scoped to your source system.

  4. 04

    WhatsApp CRM integration

    Give every enquiry an owner.

    Connect supported WhatsApp enquiry workflows with contact records, property interest, enquiry source and agent assignment.

  5. 05

    Lead nurturing

    Keep the conversation moving.

    Build agreed follow-up journeys with reminders, relevant listing updates and opted-in messages, with your team handling replies and next steps.

A clearer view of what happens next.

Understand which listings attract attention, which campaigns generate enquiries and which contacts need follow-up. We keep website clicks, received enquiries and confirmed transactions distinct in your reporting.

The implementation is scoped to your listing source, Meta account, WhatsApp setup and CRM. Catalog campaign availability and messaging automation depend on platform support, account eligibility and customer consent.

Map my agency’s workflow
01 /

Website & listings

Your agency’s own place to be discovered.

  • Branded, mobile-friendly website
  • Property pages, search and listing editor
  • Listing status and image management
  • GA4 property browsing and enquiry measurement

Setup + ongoing support

Discuss your scope
02 /

Lead follow-up

Give every enquiry a clear next step.

  • Contact and property-interest records
  • Enquiry source and assigned agent
  • Pipeline stages, notes and follow-up reminders
  • WhatsApp CRM and nurturing integration scope

Scoped by users and workflow

Discuss your scope
03 /

Listing marketing

Keep your properties in the conversation.

  • AI-assisted video through HomeDash.ai
  • Branded social content
  • Facebook property catalog and campaign scope
  • Listing-level reporting and enquiry measurement

Defined content volume; ad spend separate

Discuss your scope
Synergy & MooneyBird experience

Property businesses.
Practical solutions.

Property content & platforms

Bring your listings to life.
Build a home for your brand.

ai property video — illustrated workflow
01 /

AI property video

Create branded listing videos from your property photos, with captions, a clear story and an enquiry call to action.

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vr to video — illustrated workflow
02 /

VR-to-video workflow

Turn a supported virtual tour into a guided walkthrough or short highlight video, with branding and a clear next step.

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white label property portals — illustrated workflow
03 /

White-label real estate portals

Build a portal under your own brand, with searchable listings, a management backend and an agreed CRM workflow.

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Powered by HomeDash.ai

Give your next listing
a new way to be seen.

Explore a paid video pilot using your property photos and approved listing information. We agree the number of videos, formats, revisions and turnaround before production.

Discuss my listing video

Clear source material

Provide photos you can use, accurate listing details and brand assets.

Human review

Check visual accuracy, property facts and messaging before publication.

Agreed delivery

Receive the approved files in the formats defined in your pilot.

Before we start

A few useful details.

What is GA4 e-commerce tracking for real estate?

We adapt item-level browsing measurement to property listings, so you can analyse listing impressions, clicks and detail views. Enquiry events are measured separately; property asking prices are not booked revenue, and a WhatsApp click is not a confirmed enquiry or sale.

Can you connect Facebook catalogs and lead nurturing?

We can scope listing feeds for Facebook / Meta catalogs alongside campaign tracking, WhatsApp CRM integration and follow-up journeys. The available campaign formats and automation depend on your market, account eligibility, source data and supported integrations.

Can you connect our existing listing system?

We first review your source system, access and update requirements. Supported integrations are scoped separately. Manual listing management can be used where an integration is not appropriate.

Does the package include MLS or IDX?

MLS and IDX integration is not included by default. Availability, permissions, provider charges and market requirements need to be assessed before we quote.

How does the CRM work with WhatsApp?

We scope the connection between WhatsApp enquiries, CRM contacts, property interest and assigned agents. Supported integrations can record conversations and support opted-in follow-up journeys. We confirm account setup, messaging permissions, reply handling and automation rules before implementation.

How much does it cost?

We quote a defined setup scope and recurring service separately. Listing volume, team size, integrations, content production and support needs determine the proposal. Advertising spend is separate.

Will the website generate leads on its own?

A website supports your marketing and enquiry journey. Traffic acquisition, campaign performance and sales follow-up are separate parts of the plan; we agree how each will be measured.

Can another agency partner with you?

Yes. We can discuss delivery partnerships for property websites, listing content and marketing workflows. Responsibilities, client communication, branding and commercial terms are agreed per partnership.

A practical place to start

Start with a scope
you can evaluate.

Choose the outcome you need. We confirm deliverables, price, review rounds and delivery dates in writing before work begins.

STARTER SCOPE

Property video pilot

One property. One clear creative direction.

Deliverables
One 30–60 second vertical video, captions, branded end card and an MP4 for review.
What we need
Approved listing facts, 8–15 usable photos, brand assets and the language you need. A VR source is reviewed separately.
Revisions & boundaries
One consolidated revision round within the agreed brief. New footage, new languages and presenter setup are scoped separately.
Turnaround
Agree the draft and final delivery dates after checking the source assets; production starts after asset approval.
Get a scoped proposal
STARTER SCOPE

Agency website starter

A branded home for your listings and enquiries.

Deliverables
Core agency pages, property search and listing template, listing editor, a simple contact pipeline, enquiry form and GA4 event setup.
What we need
Logo, copy, approved photos, sample listing data, user roles and domain access. Confirm your market and required languages.
Revisions & boundaries
Two consolidated design review rounds. Listing volumes, migrations, data feeds, integrations and ongoing support are agreed in the proposal.
Turnaround
Agree design, build and launch milestones after a content and listing-data review.
Get a scoped proposal
STARTER SCOPE

White-label portal discovery

Define the portal before committing to a build.

Deliverables
An agreed user journey, sample listing schema, roles and CRM workflow, integration map, a branded interface prototype and an implementation proposal.
What we need
Your audience, operating markets, sample inventory, data permissions, agent roles and existing systems.
Revisions & boundaries
One consolidated prototype revision round. Production development, hosting, MLS/IDX access and feed licences are quoted separately.
Turnaround
Agree the discovery and walkthrough dates once stakeholders, data samples and integration constraints are confirmed.
Get a scoped proposal
Let’s make it work

Bring us your next
marketing challenge.

A clear scope. A practical plan. A team to help you deliver.

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