Case studies
Environmental Hygiene Solutions
Challenge
- The existing website structure did not clearly connect sector-specific customer problems with Champion Group solutions.
- SEO, metadata and indexing needed a more structured foundation across the B2B website.
- Paid media and WhatsApp enquiries needed clearer source tracking across Google Ads, Meta and SleekFlow.
Solution
- Rebuilt the B2B web journey around solution-led pages for commercial users and priority sectors.
- Implemented on-page SEO, metadata, schema and reindexing work to strengthen discoverability and content ownership.
- Connected campaign, website and WhatsApp tracking so channel activity could be reviewed against inbound enquiries.
Deliverables
- B2B website structure with solution modules and sector-specific journeys.
- Contact-page improvements and an energy-saving calculator to support enquiry decisions.
- Ongoing Google Ads, Meta Ads, SEO content and attribution operations.
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