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Analytics & CRO

Understand what happens
after the click.

Specialist GA4 e-commerce measurement adapted to property listings, connected with enquiry and campaign reporting.

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Analytics & CRO — illustrated workflow
WORKFLOW ILLUSTRATION
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Real projects.
A clearer picture.

Explore client work

Screenshots captured from public project websites; campaign artwork from MooneyBird’s published case study. Public websites demonstrate the visitor experience, not private backend features or a ready-made white-label package.

A practical approach
01

Measure property discovery

Track listing impressions, listing clicks and property detail views using a GA4 implementation designed around your inventory.

02

Connect the enquiry journey

Define enquiry actions and supported source tracking across website forms, WhatsApp entry points and your CRM. Keep click activity separate from received enquiries.

03

Use the data for follow-up

Bring listing interest and campaign reporting into your marketing decisions, with CRM stages and nurturing workflows scoped to the integrations available.

What we can help with
  • GA4 property-level e-commerce event design
  • Listing IDs, attributes and measurement setup
  • Enquiry tracking and campaign attribution scope
  • WhatsApp CRM reporting and nurturing requirements

We agree deliverables, responsibilities and fees before starting.

Discuss your project
Specialist real estate marketing technology

From property discovery
to a nurtured lead.

Your website, listing data, advertising and WhatsApp follow-up can work as one connected journey. We design and implement the connections around your agency.

  1. 01

    Property website

    Give every listing a home.

    Bring your property details, photos, search and enquiry routes together on your own branded website.

  2. 02

    GA4 property analytics

    See which listings create interest.

    Adapt GA4 e-commerce measurement to property discovery: listing impressions, clicks and detail views, with enquiry actions tracked separately.

  3. 03

    Facebook property catalog

    Connect inventory to advertising.

    Structure listing data for a Facebook / Meta property catalog and support listing-based campaigns, with feed updates scoped to your source system.

  4. 04

    WhatsApp CRM integration

    Give every enquiry an owner.

    Connect supported WhatsApp enquiry workflows with contact records, property interest, enquiry source and agent assignment.

  5. 05

    Lead nurturing

    Keep the conversation moving.

    Build agreed follow-up journeys with reminders, relevant listing updates and opted-in messages, with your team handling replies and next steps.

A clearer view of what happens next.

Understand which listings attract attention, which campaigns generate enquiries and which contacts need follow-up. We keep website clicks, received enquiries and confirmed transactions distinct in your reporting.

The implementation is scoped to your listing source, Meta account, WhatsApp setup and CRM. Catalog campaign availability and messaging automation depend on platform support, account eligibility and customer consent.

Map my agency’s workflow
Let’s make it work

Bring us your next
marketing challenge.

A clear scope. A practical plan. A team to help you deliver.

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